If you’re looking to take advantage of this program, we recommend sending a postcard. When using EDDM®, not only will more people and businesses see your mailer, but you’re also saving money on your campaign. Typically, EDDM® is used for general coupons and sales information or to draw attention to your dealership without needing to get into specifics. The USPS makes sending direct mail easier than ever by including several rotating and permanent specials and offers, one of which is Every Door Direct Mail® (EDDM®).ĮDDM® is a way for you to send a mailer to every door in a certain zip code. I want to encourage website traffic through personal URLs (PURLs) I want to include exclusive financing information I want to take advantage of USPS mailer specials Still unsure whether you should use a postcard or letter in your next direct mail campaign? Here’s a breakdown on when each mailer size is most effective. When to Use Postcards vs Letters in Direct Mail Marketing Depending on the size of your campaign and your budget, this may affect your marketing campaign. Typically, sending a letter will cost somewhere around 50 cents per letter. Setbacks to Choosing Lettersīecause of their size, sending out letters will cost more than postcards. Letters also allow you to personalize the direct mail by handwriting the recipient’s address, signing the letter yourself, and much more. In addition to having more room to explain your services, letters give you space to share a more comprehensive message about your dealership. Letters allow you to go into detail about certain features, thanks to the ability to send folded pieces of paper inside.
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